About us
The supermarket chain "Magniti" has been successfully operating in the Georgian market since 2015. The company was the first to focus primarily on regional network development, and today it unites over 500 supermarkets and employs more than 5,000 people across Georgia. Currently, the company operates small, medium, and large-format retail stores. Large-format stores are available in Tbilisi, Batumi, Natakhtari, and Borjomi under the brand name "Magniti Max". "Magniti" is renowned for its attractive offers and the best promotions. The supermarkets feature a diverse assortment tailored to customer needs, including exclusive products.
The company also owns the "Magniti Production" line, which produces bread and pastries, salads, sandwiches, confectionery, and other ready-made food products. The "Magniti Production" process adheres to HACCP standards, ensuring food safety and the highest quality throughout the entire supply chain, from primary production to the end consumer.
Since 2018, "Magniti" has demonstrated the highest growth rate in market share among major retail players. The supermarket chain "Magniti" is a company established with 100% Georgian capital.
It should be noted that "Magniti" has recently become a member of a large union, "Daily Group“, which holds 31% of the country’s organized retail market with over 1,600 stores nationwide, running brands like „Magniti“, „Daily“, „Ioli“, „Kalata“, „Spar“ and „Gvirila“. Currently, the „Daily Group“ is the leading player in the Georgian retail market.
Mission and goals
The company's mission is to improve the quality of life in the regions of Georgia and foster public participation in activities. “Magniti” creates the center of gravity, where customers are constantly offered a new shopping experience. The values of the company include loyalty, patriotism and business ethics. “Magniti” has already demonstrated its commitment to corporate responsibility and it is constantly oriented towards development. “Magniti” consistently evolves and grows. In a dynamic and diverse environment, the success of the company depends on establishing and maintaining positive working relationships with employees. As having a motivated workforce is one of the key priorities of the company, it always supports the employee's career growth.
