6/6/2021

Supermarket chain “Magniti” has opened a different format store in Tbilisi. The new branch – “Magniti Max”- located on Aghmashenebeli alley 13 km, is an innovative shopping space with a completely new concept, which differs from other branches of the chain in terms of size, as well as the range of products and services. 
The company continues to grow and this time offers customers a multifunctional supermarket extended over the surface of 1000 square meters, which simplifies and makes one-stop-shopping comfortable.
The new branch offers an assortment of ready-made dishes, confectionery and baked goods that are prepared right in the “Magniti”. Customers can also purchase a freshly baked hot tone bread, raw meat and fish.
In the near future, “Magniti” is planning to open a café within the branch territory, where customers will be able to enjoy a dinner and have a rest in the comfortable ambiance. Here a varied menu of dishes and both hot and cold drinks will also be offered. 
There is a comfortable space in the store, where customers of this branch can have snacks including ready-to-eat dishes of “Magniti” or any other food they desire. 
The new store format allows “Magniti” to create more jobs. The company employs 100 employees in this particular branch. It is important to note that the business expansion plan for the coming years is already developed. The goal is to launch up to 50 stores of a similar format in the next 2-3 years, which means that "Magniti" will create an additional 5,000 jobs on average, " said Ia Nadirashvili, CEO of the supermarket chain “Magniti”.
This particular supermarket is different from all the branches that are united under the "Magniti" brand. "Magniti Max" is distinguished by size, concept, and assortment, where different seating areas make the shopping process enjoyable while the broad assortments make it easier to buy all the desired products in one space.
At the opening, branch visitors will receive gifts and various offers when purchasing products. In “Magniti Max”, as well as across the entire chain, customers can take advantage of one of the most desirable promotions - a daily 20% discount.
The convenient location of the new branch is also noteworthy, which allows customers leaving Tbilisi to save time and energy when purchasing products.

Supermarket chain “Magniti”, which started its operation in 2015, is one of the first companies that has been focused on chain development in the region. According to the latest data, the company has up to 300 branches and 4500 employees in Georgia.