3/28/2024

Automation of chain supermarkets is becoming increasingly widespread in the Georgian market. BDO Digital has begun implementing an ERP system in the supermarket chain Magniti, which is a major strategic step taken by the company towards the efficiency and development of operations.

Magniti is one of the largest players in the market, with over 350 branches, which increases the need for technologically sound processes. Implementing an ERP system means that all important business processes, including procurement, sales, warehousing, production, accounting and finance, can be reflected, controlled and analyzed in a single software package.

Since its appearance on the market, Magniti has been characterized by a rapid pace of development. Over the past years, the company has significantly expanded its service area and is now present in almost all regions of Georgia. In order to meet the growing demand of customers, for the efficiency and sustainability of processes, the company saw the need to move to a new, technologically next stage. The investment in the implementation of the ERP system emphasizes Magniti's commitment to innovation and its readiness to keep pace with the constantly evolving business environment. With the help of the ERP system, Magniti will be able to optimize inventory in stores, avoid unnecessary cash outflow by automating payments with suppliers, increase the number of loyal customers and improve target indicators through automated control mechanisms.

“BDO Digital has an impressive track record in the retail sector. We work with approximately 70% of the supermarket chain market. Our deep knowledge of the industry helps us to accurately identify and share with our clients the challenges, needs and opportunities in the sector that are not visible on the surface.” - Zviad Oragvelidze, Partner, Head of Technology and Innovation, BDO.

“Magniti’s ambitious future plans are largely related to the standardization and development of the network, and the increase in customer and employee satisfaction. All of this is closely related to the company’s digital transformation, which is why the company is approaching this step with particular caution. Cooperation with BDO Digital was an unalternative decision for us, because implementing an ERP system and fully automating processes with a reliable partner opens up a number of opportunities for our company. We are glad that this is another important step forward on our part, which will help us create the best customer experience for our customers.” - Shalva Chocheli, CEO, Magniti.